August 17, 2010
J.Crew has been commading the bridal scene for a few years now, only getting better each season.
To nail down (with nails of unfinished brass, of course) their place in the wedding world, they've opened a bridal boutique in New York. It even has its own collection, aptly named 769 after the shop address.
With its herringbone floors, velvet draperies and marble base boards, it dazzles but as WWD reports, "for its first bridal boutique, J. Crew takes inspiration from a French salon without getting too grand about it." I like that - "not getting too grand about it." They tone things down with the likes of a misshapen chandelier and a muted palette, not to mention their signature devil-may-care styling applied to each ensemble and mannequin.
Even though I've long since planned my own wedding, I will certainly have to stop by the next time I'm in the city. It's just too lovely to miss.
images via the new york times